On the heels of our earlier post on sustainability rankings comes this quote from Charlotte Strem, interim director of physical and environmental planning at the University of California's Office of the President:  

"Campuses measure profits and other things differently than other organizations, and one of the major metrics is how many students want to come to a university compared to how many can. So, ratings and rankings systems make a fairly big impact: something like 62% of high school graduates say they look at how green a college is when they are investigating schools."

(October 15, 2009, at the Education for Action session of the Bioneers Conference)